April 30, 2007

Expect Success in Your Home-Based Business

By: Diana Ennen

That’s right! Don’t sit back and hope that clients will come your way and that this business might work for you. Expect it! Go in with a winning attitude. An attitude that no matter what obstacles come your way, no matter what challenges arise, you will meet them. Not only will you meet them, you will face them and grow in strength by overcoming, and rising above them. Expect Success!

Let's look at where you are in your business. Some of you are seasoned work-at-home moms with thriving practices, while others have just entered into the arena. You want what those pros have. Well -- don't just want it—Except it. Make this your motto. Start each new project, or each new marketing venture, with this new attitude, and with this new motto—Expect Success. Before long, it becomes second nature to you. You start automatically assuming the outcome will be successful.

Now, in starting a business there are some steps you have to take. You'll find the first one is the big one. It's the Attitude Step. You need to make the transformation from "employee" or "stay-at-home mom” to successful entrepreneur. The mind-set changes right from there. Expect Success!

Next we're on to some of the business basics. A successful entrepreneur professionally chooses the name that best suits their business. To do this, they visualize that name on their business cards, on their signature line, on the bottom of the letter, with the name President directly right above it. Expect Success! Now, more motivated than ever, our successful entrepreneur needs to choose that all important domain name and get ideas for a website. They research the net for days, weeks, writing down all the fine qualities they see in other web sites. Never copying! Merely researching, constantly thinking of ways to be different and unique makes it work. How they can combine their own strengths and skills to fit into their business, which will then be listed on THEIR WEB SITE. They read. They write. They Dream!

At this point they start seeing that "Yes, it will happen." In their research they have found the organizations, associations and listserves that the other entrepreneurs in their field are active on. They have seen the common denominators of those that are successful. They too get involved. They look for additional training courses, if needed, and sign up for the ones they know will help them meet their goals. They develop their marketing plan and design their promotional materials. They read everything they can on starting a business. They have a plan, and they EXPECT SUCCESS!! They now see that the future of their business is just within their reach. They share with others their excitement, and then they await the time they can finally say, “I'm ready!” EXPECT SUCCESS, and it can be yours.

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Diana Ennen is the author of numerous books including Virtual Assistant: the Series, Become a Highly Successful, Sought After VA, Words From Home, Start, Run and Profit from a Home-Based Word Processing Business & the Home Office Recovery Plan. She specializes in publicity and book marketing and is president of Virtual Word Publishing http://www.virtualwordpublishing.com and http://www.Publicity-VA.com

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