Outsourcing and Virtual Assistants: Small Business Saviors

by Wendy Maynard

Work smarter, not harder
What is one of the best ways to work smarter without working harder? The answer is outsourcing. Whether you need occasional or ongoing assistance, outsourcing can save you money and time. Graphic designers, copywriters, bookkeepers, website programmers, office assistants, and other types of professionals are all readily available.
And, there’s a new way of hiring people – the World Wide Web connects independent professionals and small businesses that don’t need or want full-time help. Try typing “Virtual Assistant” into a search engine. You will find a vast array of online resources. According to the International Virtual Assistants Association,

“A Virtual Assistant (VA) is an independent entrepreneur providing administrative, creative, and/or technical services. Utilizing advanced technological modes of communication and data delivery, a professional VA assists clients in his/her area of expertise from his/her own office on a contractual basis."

This means you can find a virtual assistant for almost any type of work. Are you a plumber who needs accounting? Or a professional speaker who needs help arranging your appointments? Perhaps you would like some help writing proposals, designing a new website, or sending out press releases. You can find someone online for all of these services.
For many “around the office” types of jobs, virtual assistants get paid $20 to $50 an hour. More specialized services such as programming, legal assistance, graphic design, or coaching can cost $75 to $125 an hour. This may sound expensive at first. However, if you are not in need of a person in your office 40 hours every week, it becomes a very cost-effective solution.
While I realize, costs fluctuate widely, let’s look at some sample numbers to compare the typical costs of maintaining an employee versus outsourcing:

Sample costs of a full-time employee Employee Salary: $36,000/ $17.31/hr.·Two-week paid vacation: $1,385 to cover your employee’s role (more if a temp is hired)
·Health Insurance (employer portion for 12 mos.@$150): $1,800
·FICA Taxes (7.65%): $2,754
·Worker's Comp. (.61%): $220
·Unemployment (State & Fed): $309
·Misc. costs (Vision, Dental, Disability & 401K Matching, Profit Sharing & Stock Options): >$3,000
·Office Space, Equipment, and Software (100 sq. Ft. @ applicable rate): $2500 ($25/sq. ft. is conservative)
·Annual Bonus (1 mo. salary): $3000
·Sick Time (10 days/year): $1385
·Other intangible costs (furniture, testing, training & fees, sick children, etc.): $1200
Total Typical Costs: $53,553/ $25.75/hr. total effective hourly rate at 100% productivity

At a 75% productivity level, this employee’s cost for actual work becomes $34.33/hour and at a 50% productivity level, it’s $51.50/hour. A full-time staff person is very unlikely to be 100% productive because of idle time, errands, tasks, personal matters, and a learning curve for certain functions. This is combined with an employer’s inability to generate work due to distractions, staff meetings, company functions, lack of time to delegate or supervise, and sales fluctuations.
So, depending on the productivity level of a full-time employee, you may be paying up to 3 times his or her actual salary! You do the math! What's the wise choice? Does an in-house employee save money? In most small businesses, this method simply is not the most cost effective.
Entreprenuer, get your life back!
Outsourcing will save you money, time, and energy. Virtual assistants and other out-of-office professionals own their own equipment with the latest software, they pay their own taxes and benefits, they are experts in their field, they don’t require morale building or training, and they aren’t going to bring their personal problems into your work space. Virtual assistants and outsourced professionals offer even more advantages: they are loyal to their client companies and will support your goals – they will help you generate ideas and allow you more time to make your business more profitable.
So, if you have employees that you are happy with, then of course that’s perfect for your business. Don't fix what ain't broke. However, if you find you are paying too much overhead or spending too much time managing, try a virtual assistant. If you need a new type of service, but don't have the in-house expertise, outsourcing is a great option. There’s a world of online help available at your fingertips.

Wendy Maynard, your friendly marketing maven, is the owner of Kinesis (http://www.kinesisinc.com). Kinesis specializes in marketing, graphic and website design, and business writing. You can visit her marketing blog, Kinetic Ideas at: http://www.wendy.kinesisinc.com
Want to harness the power of kinetic marketing? Sign up for Kinesis Quickies, a free bi-monthly marketing e-newsletter: http://www.news.kinesisinc.com

Article Source: http://EzineArticles.com/?expert=Wendy_Maynard

Bloggin' for VANA

Have you heard the news? Tawnya Sutherland, Founder of VANA, has decided to start a great new contest!

Why is she doing this contest?

We wish to spread the word about our network for Virtual Assistants and raise awareness for Virtual Assistants in the public realm. The more news we can get out about VAs, the more we will become a business/household name and the more our services will be in demand.

“I’ve read a ton of Virtual Assistant blogs and I love it when I hear that the Virtual Assistant Networking Association (VANA) is held high amongst its members and posted about often.” Tawnya Sutherland

We were wondering how we would thank people for their loyalty and friendship with us and now we’ve finally thought of a way.

To enter, just fill out the form below telling us the link where you either:

• Blogged about VANA
• Posted an article with VANA in the by-line
• Submitted a Press Release mentioning VANA online

We'll choose winners on the 25th of each month. The lucky winners will then be notified how to receive their month's worth of Bronze Advertising at VANA.

Just go to the Contest Page and fill out the form telling Tawnya where you blogged about VANA. How simple is that?

Virtual Assistants - New Way To Work At Home (on NBC)

I'm not sure if everyone watches TV, so I thought I'd point out the Virtual Assistants are in the news! This is all thanks to Karen Reddick, MVA.

Karen was on the NBC Today Show and presented Virtual Assistants worldwide very professionally.

If you missed Karen on NBC, why not see what you missed here.

Thank you Karen.

Also, take a look at the press release:

NBC Today Show Showcases Colorado Virtual Assistant

FOR IMMEDIATE RELEASE
Contact: Karen L. Reddick, MVA
Tel: (720) 870-6435
E-mail: Karen@VandEServices.com
Website: http://www.vandeservices.com
CENTENNIAL, CO (April 2007) – Six years ago if anyone had told Karen Reddick that the growing industry she has been working hard to promote would finally receive its day in the limelight with a segment on the NBC Today Show, she wouldn’t have believed it. It’s a dream come true to see the industry she is passionate about get national attention. Reddick is a Virtual Assistant (VA) who helps small businesses successfully run their businesses virtually from her home office. When an NBC correspondent got wind that there was such a business, they became intrigued and decided to pursue the story. NBC flew to Reddick’s home office in Centennial to film a typical day at the office. They also set up a crew at one of Reddick’s client’s office 850 miles away in the St. Louis area to show how easy and efficient working with a VA can be. The piece is scheduled to air in May.
Reddick, owner of V-And-E Services, is a former executive assistant and originally conceived the idea for her business in October 2001 immediately following 9/11. Starting her new career was her way to put family first and be home for her then pre-teenage daughter. Reddick helps clients by working remotely and uses the latest technology to deliver creative administrative support and technical business services to busy professionals. Projects are often handled over the phone, by fax, e-mail and instant messaging.
Most attractive to her clients is perhaps the fact that Virtual Assistants are responsible for their own taxes, training, healthcare, insurance, and overhead costs that make hiring an in-house employee expensive. Reddick states, “My clients pay only for the time actually spent working on their projects. They don’t pay for my coffee breaks, visits to colleagues or other things that happen in a normal office environment. This is a great benefit for them to pay on an as-needed basis.”
Reddick is also the author of The A-Z Guide: The Best Ways to Work With a Virtual Assistant, which shows businesses exactly what a VA can do for them. In her A-Z Guide, Reddick starts with the letter A and highlights typical services such as administrative assistance, ad campaigns, appointment setting, auto responders; B--bookkeeping, branding, brochures, bulk mailings; C--concierge services, copywriting, contact list management and so on. It clearly helps businesses and virtual assistants see exactly what a VA can do for them and highlights tasks they might not have even considered.
“I think this industry will just continue to grow,” Reddick adds. “This used to seem like a radical concept; and now hopefully with this national recognition it will allow other business owners to realize how using a Virtual Assistant can streamline their administrative tasks and save them time and money.”
As proof that the industry is growing, Diana Ennen of http://www.virtualwordpublishing.com recently landed an interview in Reader’s Digest, where she was able to spread the news of the Virtual Assistant Industry. The article talks about making money while working at home, stating “If you possess word processing, transcription, bookkeeping, public relations, or website design skills, you may want to try employment as a virtual assistant. Ennen is quoted as saying, “There is so much work for VAs that the field is thriving. It is absolutely booming.” And Ennen believes this with all her heart.
Look for this segment airing on NBC sometime in April. Stop by Reddick’s site at: http://www.vandeservices.com for additional information on the VA industry and her services.
About V-And-E-Services: V-And-E-Services specializes in “taking the administrative weight off the shoulders” of the small business owner and/or entrepreneur so they can concentrate on making their business grow. Visit http://www.vandeservices.com for more information. Reddick also offers a weekly newsletter entitled Grammar Tips From The Red Editor, a division of V-And-E-Services. http://www.theredpeneditor.com.